McCain Goes 100% Negative
I’ve heard this from a few different sources. Last week nearly all, if not entirely all, of John McCain’s political ads were negative. Here’s this from Café Sentido:
Last week, as the “rabble-rousing” issue overtook his campaign —the result of a decision to go 100% negative— first a commercial advertising monitoring group in Wisconsin announced that 100% of the campaign’s advertising was negative, then media analysis suggested that 100% of its national advertising had gone negative. McCain had literally stopped delivering information to voters about what, if anything, he stood for, leaving Democrats and conservative opponents alike to attack the Arizona senator for lack of preparation and inconsistency.
What kind of presidential candidate does NOTHING but smear his opponent? One who doesn’t know how else to get attention. One who has nothing constructive to say. One who’s losing face, losing grace. Obama’s campaign certainly has negative ads out as well, but Senator McCain is the first in history to make a conscious decision to go 100% negative.
It makes me sad.