There Are Good Things…
The past few days have been pretty good, all things considered. Beloved Wifey is still ill and is having a lot of trouble getting around, but we truly feel there may be an end in sight. The thought of having a healthy Dagmar next spring makes me all happy!
And there have been other little blessings. Pops came over with his tractor and helped get some of the junk metal out of my grove, and I was able to get out there with the chainsaw and clear some deadwood out (it’s a never-ending project, that). My back isn’t nearly as hurty as it was last week. I’m very nearly finished with my last large photo project of the season. Things are good.
So THIS is why statistics are important…
Random SEO Cogitations
I often get asked about Search Engine Optimization (SEO) – the technique behind getting your web site boosted higher in the search engine rankings. Here’s what I told a friend of mine earlier today:
Here are two articles that explain SEO fairly well. The first one is very detailed and explains how it all works, what you can do, and what you can expect.
The second article explains why you don’t need to do any of it.
In my experience, there are just a few things you can do to increase traffic, but websites like ours will never be getting 3,000 hits a day – it’s just not going to happen. There’s not a market that large for big numbers. (I remember back in the beginning of time when “hit counters” first started coming out. People were amazed that their sites were getting 10,000 hits a day – fantastic! The problem is that those weren’t real people – they were getting five hits a day. Four from themselves looking at the silly hit counter and giggling in glee, one from their mom, and 9,995 hits from search engine robots.)
The best ways, in my opinion, to get good results are pretty simple.
Have a good, solid site with engaging content. That gives a visitor impetus to remember your site and come back again.
Make sure your “keywords” are in your site somewhere. If you don’t say “I do graphic design in Sioux City, Iowa,” in the text somewhere, Google won’t have any way of knowing that you do graphic design in Sioux City. That sounds simple, but it’s the one thing most people forget.
The third thing is to give it time. The search engines all send out little “spiders” that crawl the web, looking for new sites, categorizing, indexing, and combing through the text. It sometimes takes a month for Yahoo or Bing to trip over your brand-new site. And when it does, the search engine won’t give the new site a whole lot of credence – the longer a site is up and active the higher your ranking will be. (Active is a key word there – you need to update the site occasionally or the search engines assume the site is dead and it will start to drop in the rankings again.)
It also helps if you can build links. The more people who link to your site, the more important the search engines will think your site must be. Mention your site in a blog, or on FaceBook. That helps.
But the best way to get people to your site is to market the heck out of it – make sure it’s on your business cards, start a business page on Facebook and G+, make sure you tell prospective customers to check out your site. I still get most of my customers from the phone book. “I saw your name in the Yellow Pages, checked out your website, and I’d like to hire you to take our family photos…”
If you’re interested in getting a website designed, please check out HippieBoy Design – it’s what I do!